แสดงบทความที่มีป้ายกำกับ Understanding แสดงบทความทั้งหมด
แสดงบทความที่มีป้ายกำกับ Understanding แสดงบทความทั้งหมด

วันพุธที่ 12 พฤษภาคม พ.ศ. 2553

Understanding Men - How to Understand Men Better

Over the years, women have had many experiences in trying to understand men. In your quest to understand men, you will discover that they usually have vague ideas on what they really want or need from a woman. They say one thing and seem to do another. They send mixed messages that often leave you feeling confused and bewildered.

Perhaps if women were to start thinking like men, it would make this whole man and woman relationship a whole lot easier. So the next time your man does something that irritates you, try putting yourself in his shoes.

Women have a tendency to lament about problems because they want their problems to be acknowledged, while men complain about problems because they are asking for solutions. These are just a few concepts from the book 'Men are from Mars and Women are from Venus.' Obviously there are differences between women and men's viewpoints and how they react under stress.

Rarely do men think about writing us sweet little love letters or cards or sending us flowers. When you get frustrated with your man about his lack of romanticism, remember that men do not always think like this. They may wonder why their sex lives are not so good but most seem to be lacking the romance gene. The reason for their apparent lack of attention through small gestures is that their idea of "romantic" is different than ours. Share with your guy that you would love to have flowers sent to you at work. Do not sweat it if he does not respond to you immediately. He probably has other things on his mind. Does men's lack of romance mean they have less character than women. Absolutely not. However, in an interesting poll of over 500 women conducted by WomanSavers.com, over 40% of women felt that men have much less character and values now than they did five years ago, whereas only 2% believed men's character had increased.

Does your man seem disinterested when you are trying to talk to him about something vital to you? Do you feel that you two have a problem and you wish to discuss about it? Does your man seem less than excited when you insist you both must talk about the issue right there and then? Men, more often than not, wish to keep their problems to themselves and think about them for a while. It does not mean your man is incapable of communicating with you, it just means that he would rather process the situation before saying anything. More often than not, a man will need to come up with something concrete to say or a specific solution to a problem, rather than just discussing several different options with you. Though women think about our problems out loud and wish to discuss or talk about every aspect of an issue, does not mean men have to do the same. When it comes to communicating, give your man some space. When he is ready to talk to you about an issue, permit him to approach you. Remind yourself that you are two different creatures and when it comes down to it, men and women have a very different style of communication.

Do not be offended when you do not get exactly the response you would expect or desire. Men are not easy to figure out. The next time you are upset with your guy, try to think about it the way he would. Simply to acknowledge that men think in different ways would lift off a heavy burden from your shoulders. The next time he reacts differently to what you would expect, do not sweat the small stuff. It doesn't mean that he didn't care. He just thinks differently than the way you do.

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วันจันทร์ที่ 1 มีนาคม พ.ศ. 2553

Understanding Inks Used in Offset Printing

When you view the printer setting of on your monitor, you will notice four colors. Some would probably identify these are blue, pink, yellow and black. But a trained can easily tell that they are actually cyan, magenta, yellow and black. These four colors make up the CMYK color space which, in turn, make up the four-color process used in offset printing.

This is the image color space used in printing, as opposed to the RGB (red, green and blue) model used in computer monitors and LCD screens.

The four colors in CMYK can actually produce a wide gamut of colors that has enough to correspond to the colors in your images. The inks are mixed at different concentrations to achieve hues and shades far beyond the number of these four basic colors.

Process color and spot color

Printing in CMYK is also called process color printing. As mentioned, the three primary colors plus the key color black can produce countless other colors which result to full color prints, and at consistent quality at that.

However, there are times wherein process colors are not enough to accurately copy the shades of an image, and may even alter the quality of the printout, as in the case of logos with very unique colors --- the hues that provide the identity of these logos.

For occasions like these, additional color may be required apart from the basic CMYK. The fifth color is called a spot color. Each spot color has a very specific shade. The most popular brands are Pantone and Trumatch. These two have color matching systems that allows you to print image colors with precision.

Companies who manufacture these inks come out with swatch books or color charts for these spot colors annually. Your printer most likely has one so you may request to view it. Or if you can get hold of the company, you can ask for your own color matching system guide.

It is important to note that the inks differ in quality depending on the properties of the paper. An ink would look different when printed on different surfaces. For example, a certain spot color would appear differently on uncoated paper, as opposed to printing it on coated paper. Swatch books have a provision for this concern. Their spot colors are coded to indicate if the particular color is printed on uncoated or coated paper. This way, clients can make a better decision on ink selection and acquire higher accuracy in achieving the unique shades.

The same goes for printing on colored and plain white paper. Expect the hue and quality of colors to change with the inherent color of paper you use.

Special effects

With the Pantone Matching System, specifically, you can add various effects to your text which cannot be achieved with the basic process colors. These special colors include metallic inks which provide a shimmery effect on texts, pearlized inks that give a glittery appearance, and fluorescent inks which have strong and striking luminescence. These effects are one of the clear advantages of spot colors over process colors in offset printing.

The downside of spot color, however, is the cost. It may make your offset printing project significantly more expensive. Plus there's the slight inconvenience of informing your printer beforehand that you will be needing spot colors so they can order the inks. Weigh whether you can adhere to the basic CMYK color process or if you really need to use spot colors so you can review your ink options early on.

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